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Empyra: Cloud computing to redefine information, process use

Posted: 02 Feb 2010 ?? ?Print Version ?Bookmark and Share

Keywords:cloud computing? outlook? SaaS? virtualization? EDA?

The services through "cloud computing" need the same degree of structure and rigour as was defined for offshore development and hosting. Traditional offshore providers have a natural edge over onshore providers in this area. While the concentration of resources creates vulnerability it also helps to create more effective defences at low costs than traditional IT. As cloud computing usage grows, the security and confidentiality will differentiate the providers; and will determine who survives.

What challenges is the market throwing up at SaaS companies, such as yours?
We at Empyra believe that the time has arrived when entrepreneurs can start a business using cloud computing with very low initial investment and innovate incrementally for a very small operating expense (daily user fees same as a latt). This allows entrepreneurs to focus on running their business, not technology. Empyra invests in and builds new businesses leveraging our OneFlow software service that allows them to get to market quickly using our RAPID methodology. For existing small and large organizations, Empyra applies the same approach to deliver a fully hosted software solution as a service to manage their online-customer-facing-channel.

While the likes of Google, IBM and Microsoft are working towards gaining significant advantage with their overall financial strength and market presence, the niche cloud computing providers like Empyra have significant advantage in being agile and nimble. Empyra has been transforming ideas into production at a significantly faster pace and provides a low-cost but high-touch support to businesses for continuous improvement as their needs mature. While smaller service providers offer a personalized partnership at lower costs, the large providers offer stability.

The challenges we face are the same as our enterprise software predecessors. We must create awareness and interest in our products, we must clearly differentiate ourselves in the market and we must operate more cost-effectively than our competitors.

Over the years, enterprise IT has developed complex internal standards, procurement processes, etc. that are more conducive to the large brands like IBM, Microsoft, Oracle, etc. Hence we value interaction directly with business owners. These business leaders are becoming more open to using SaaS for non-mission critical functions because it naturally obviates the need for IT decision making and it can be cancelled any time.

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