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Platform brings Android smart phones to mass market

Posted: 16 Feb 2010 ?? ?Print Version ?Bookmark and Share

Keywords:Android? smart phone? 3G? Wi-Fi?

ST-Ericsson has introduced a platform that supports Android, which manufacturers could use to produce smart phones with a wholesale price of less than 100 euros ($135.96), depending on the final device specification.

A highly-integrated and very power-efficient platform, the U6715 promises to significantly broaden the smart phone segment, making these advanced and customizable handsets affordable for the mass market.

ST-Ericsson anticipates manufacturers will launch the first commercial products based on the U6715 platform in 1H 10, meeting growing demand for compact and low-cost smart phones.

These handsets will be capable of downloading and running a wide range of applications that enable consumers to customize their phones to access the services that fit their lifestyle.

"There is a huge surge in consumer demand for handsets that can be customized with downloadable apps, but, up to now, smart phones have been too expensive for many potential buyers," said Marc Cetto, senior VP and head of 3G and multimedia division at ST-Ericsson.

"Our U6715 platform has been designed to enable the smart phone to break out of its current high-end niche and become a true mass-market product in 2010."

Designed to run Linux-based OS, such as Android, the U6715 platform can support all the essentials of the smart phone experience, enabling consumers to enjoy navigation, Web browsing, video streaming, email, Wi-Fi, 5MP camera, touchscreen and much more.

The U6715 also includes an HSPA modem capable of delivering downlink speeds of up to 7.2Mbit/s. Equipped with a 1000mA battery, smart phones based on the platform can play music for up to 40 hours and provide a talk time of up to 7 hours on a 3G network on one battery charge, or even remain on standby for up to 25 days.

- Julien Happich
EE Times Europe

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