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LCD monitor shipments hit 176.5M in 2009

Posted: 17 Mar 2010 ?? ?Print Version ?Bookmark and Share

Keywords:LCD? monitor shipment? desktop PC? LED?

Despite the global recession and dwindling desktop PC sales, unit shipments of LCD monitors were up by 3.8 percent in 2009, a far better result than vendors expected in the dark days of January 2009.

This is according to an iSuppli Corp. report, which stated that global LCD monitor shipments rose to 176.5 million units in 2009, up from 170.1 million in 2008. The rise in numbers was in marked contrast to a 15.9 percent plunge in the shipments of desktop PCs for the year.

"Some of the growth in LCD monitors is attributable to cannibalization of the remaining CRT monitor base as well as to cutthroat pricing," said Rhoda Alexander, director of monitors and sustainable displays at iSuppli. "However, innovation also played a major role in spurring an increase, with vendors reinventing monitor products and luring users by offering something a little bit different."

Innovation will become more critical in 2010 and beyond, added Alexander, as vendors strive to hitch their monitors to a portion of the runaway mobile PC growth while still serving their traditional basethe desktop computer users. iSuppli forecasts that LCD monitor shipments will grow to 211.5 million units by 2013, rising at a CAGR of 4.5 percent from 2008.

Given that businesses reduced headcount and slashed equipment expenditures as part of their overall cost-cutting efforts, consumer demand was actually stronger than corporate demand for monitors through most of the downturn. The mix is shifting, however, from 2010 on, with business customers expected to play an increasingly important role.

Growth drivers
According to Alexander, three primary drivers will play a factor in monitor growth in business markets moving forward: improved connectivity, job growth and OS shifts.

Global LCD PC monitor unit shipment

On the connectivity front, the growing use of multiple displays in business environments is playing a significant role, particularly for mobile users, who frequently utilize a secondary display in a desktop setting. To date, most of the secondary usage has been accomplished through a straight connection to available VGA, DVI or USB ports on the system or through a docking station. The USB option and DisplayPort 1.2 have the benefit of allowing users to daisy chain one monitor to another, avoiding the limitations of available ports on the PC. In addition, DisplayPort 1.2 is expected to take a significant role in driving multiple monitor usage in corporate environments, particularly for mobile platforms.


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