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Huawei, SRS Labs team on mobile multimedia

Posted: 31 Mar 2010 ?? ?Print Version ?Bookmark and Share

Keywords:multimedia? CDMA? mobile phone?

SRS Labs and Huawei have formed a strategic partnership to advance multimedia performance by integrating SRS WOW HD to Huawei's C5900 CDMA EVDO model.

SRS WOW HD optimizes heavily compressed multimedia files to provide immersive 3D audio, improved bass, greater high-frequency clarity and elevated sound.

"Huawei is known for developing powerful and innovative mobile devices, and we are truly excited to have the opportunity to work along side them in a concerted effort to make a great mobile product line even better," said Allen Gharapetian, VP of marketing for SRS Labs. "Whether you're watching a movie or listening to music on your mobile phone, WOW HD elevates the entertainment experience to a truly unmatched level by restoring many of the audio cues that were lost during compression."

Audio performance has become a significant purchasing factor as consumers shop for more sophisticated phones. A recent MarketTools study conducted in November 2009 within the United States, indicated that sound quality is "important to very important" when purchasing a mobile phone. In addition, a mere 22 percent of respondents indicated that they were satisfied with their mobile phones audio capabilities at the time of the study. Both indicators above clearly illustrate the need for advanced multimedia solutions, such as SRS WOW HD.

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