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Wipro, Philips ink Blu-ray partnership

Posted: 19 Apr 2010 ?? ?Print Version ?Bookmark and Share

Keywords:Blu-ray? middleware? licensing agreement? software?

Wipro Technologies has signed a partnership agreement with Philips to offer Blu-ray middleware and solution development services around Philips' Blu-ray technology. Wipro enters the Blu-ray market with sub-licensing rights to offer Blu-ray middleware to its customers.

The entry barrier in this space is high due to the significant dormant period before a company can enter into this market. Through this partnership with Philips, Wipro will be able to reduce the time-to-market for its customer requirements.

"Philips is happy to have this cooperation with Wipro in place," stated Frederic Guillanneuf, director IP licensing, Philips Intellectual Property and Standards. "Philips is strongly committed to Blu-ray Disc (BD); the engagement with Wipro, a major supplier of embedded software, will successfully support the further development of the BD market."

Commenting on this exclusive licensing agreement, Nagamani Murthy, VP, mobile, automotive and consumer electronics group, Wipro said, "We are happy to enter the Blu-ray market with technology as developed by Philips, a leader in Blu-ray technology. The Philips middleware stack has established market credibility, and it is a significant addition to our portfolio of Digital TV IPs and solutions. With this partnership, Wipro can create hybrid devicesthose that integrate DTV, STBs and media players like the Blu-ray for our customers and also provide niche solutions that will help them create a mark of distinction in the market."





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