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DTV subscribers to hit 887M by 2014

Posted: 20 May 2010 ?? ?Print Version ?Bookmark and Share

Keywords:DTV? cable TV? terrestrial TV?

The number of DTV worldwide will grow from 484 million in 2010 to 887 million by 2014, according to estimates released today by Strategy Analytics.

On a regional basis, Asia Pacific will post the highest growth in the next five years, and will represent over half of worldwide digital subscriptions by 2014. Cable continues to be the dominant TV viewing platform, however over two-thirds of subscriptions worldwide still use analog. This is expected to change rapidly, with digital cable households outnumbering analog starting in 2012. As countries roll out their respective digital switchover programs, the relative importance of digital terrestrial TV as a primary viewing platform will likewise increase.

While the majority of digital subscriptions today are analog, the balance is about to change, according to the Strategy Analytics multiplay market dynamics service.

"We expect to see a digital inflection point in 2013, with digital subscriptions outpacing analog for the first time," said Piper. "Much of this growth will be fueled by the increased availability of digital terrestrial, as well as a stepped-up transition from analog to digital cable."

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