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Samsung readies large-screen OLED TVs

Posted: 21 May 2010 ?? ?Print Version ?Bookmark and Share

Keywords:OLED? AMOLED? LCD? 3D TV? flat-panel display?

Ex-Apple engineer Brian Berkeley, now VP of OLED R&D Center at Samsung Mobile Display Co., is committed to pushing OLED for large-size TVs.

In the exclusive global circle of OLED experts, Berkeley is the closest thing to a "rock star," according to Joe Abelson, VP of displays research at iSuppli. Berkeley's presence in Giheung speaks volumes about Samsung's commitment to lead the industry by recruiting the best and the brightest from around the world, Abelson said

Berkeley, whose passion is flat-panel display technology, left Apple and a comfortable home of Saratoga, California, in November, 2003, and he relocatedalong with his familyto South Korea for the duration.

Samsung, the world's largest LCD panel manufacturer, is increasingly confident in the future of OLEDsnot just for smart phone displays, for which Samsung is the biggest manufacturer and supplier, but also for large-size TVs, especially 3D TV.

OLED TV is no longer a "science fair" project. Samsung's faith in the technology is backed by the company's volume production experience of OLED displays over the last 18 months.

Ever since the company began OLED mass production in late 2008, "We have significantly improved yields and line efficiency," Berkeley said. "Material development has been accelerated, backplane technology improved and a number of advancements made in color patterning." Without divulging specifics of the "unique solutions" developed by Samsung, Berkeley said, "Large-size OLED TVs are viable."

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