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IDC: Media tablet shipments to hit 46M by 2014

Posted: 07 Jun 2010 ?? ?Print Version ?Bookmark and Share

Keywords:media tablet? portable PC? processor? x86?

The growing market for media tablets will be driven by the device's attributes as a content consumption platform and the compelling applications and services that will be created to take advantage of them. International Data Corp. (IDC) forecasts that worldwide media tablet shipments will grow from 7.6 million units in 2010 to more than 46 million units in 2014, representing CAGR of 57.4 percent. In comparison, IDC expects 398 million portable PCs will be shipped in 2014.

"These are early days for media tablets, an altogether new device category that takes its place between smart phones and portable PCs. IDC expects consumer demand for media tablets to be strongly driven by the number and variety of compatible third-party apps for content and services," noted Susan Kevorkian, program director, Digital Marketplace: Mobile Media & Entertainment. "The availability of apps unique to media tablets and that differentiate the experience of using one compared with a PC or smart phone will be crucial for driving consumer demand. As the category matures and more media tablet-optimized apps become available, IDC expects that media tablets will evolve beyond nice-to-have devices and become necessities for many consumers."

IDC defines media tablets as tablet form factor devices with 7- to 12-inch color displays. They are currently based on ARM processors and run lightweight OS such as Apple's iPhone OS and Google's Android OS. This distinguishes them from tablet PCs, which are based on x86 processors and run full PC operating systems. Media tablets do not include built-in hardware keyboards but use a stylus/pen or finger for navigation and data input. They provide a broad range of applications and connectivity, differentiating them from primarily single-function devices such as e-readers. Although media tablets will primarily be marketed as multifunction entertainment devices, productivity applications will eventually be available to support consumer and enterprise users.





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