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Fujitsu, Toshiba merge cellphone biz ops

Posted: 21 Jun 2010 ?? ?Print Version ?Bookmark and Share

Keywords:Toshiba Fujitsu handset merge? mobile phone? Japan market?

Fujitsu Ltd and Toshiba Corp. have signed a memorandum of understanding (MOU) to merge their mobile phone businesses. According to the MOU, Toshiba will transfer its mobile phone business to a new company to be established October 1, and Fujitsu will acquire a majority of the shares in the company.

By merging their mobile phones businesses, Fujitsu and Toshiba are aiming to become the No. 1 provider of mobile phones in Japan. Collaboration in the mobile phone business will allow Fujitsu and Toshiba to strengthen their handset development platforms for the Japanese market and enable the companies to continue to create highly competitive products for their customers. Both Fujitsu and Toshiba are market leaders in designing compact, highly functional handsets. This competitive advantage will be leveraged to develop highly competitive next-generation handsets for the expanding smart phone market.

Fujitsu manufactures advanced mobile phones in Japan for sale through partner NTT Docomo Inc. Fujitsu's proprietary technologies include mobile phone software platforms, water- and dust-resistant design, fingerprint security and sensor technologies. Fujitsu mobile phones have become the handset of choice for many generations of users in Japan.

Toshiba manufactures a range of mobile phone handsets that include smart phone-related technologies and imaging technologies developed in its LCD TV business. In Japan, Toshiba provides its handsets through sales partners KDDI Corp., NTT Docomo and Softbank Mobile Corp. Last year, Toshiba shifted domestic handset production overseas in order to raise global cost competitiveness.

By combining their mobile phone development know-how and technological strengths, Fujitsu and Toshiba intend on enhancing their handset development capabilities and at the same time improving business efficiency. On the basis of these strengths, the companies will manufacture handsets which are responsive to the needs of customers and competitive in the dynamic mobile phone market. Through continuous innovation, Fujitsu and Toshiba will collaborate to develop new handsets for markets in and outside Japan which support rich and rewarding lifestyles.

Fujitsu and Toshiba plan to sign a final contract at the end of July 2010.





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