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iWatt sets up design center in Shenzhen

Posted: 06 Jul 2010 ?? ?Print Version ?Bookmark and Share

Keywords:iWatt China design center? power supply? LED? solid-state lighting?

Power supply control IC developer iWatt Inc. has opened a new design center in the Shenzhen Science Park in Shenzhen, China to support the growing number of Asia manufacturers designing solid-state lighting (SSL), mobile phone chargers and network adapters.

The new design center provides enough space for iWatt to triple its field application engineer (FAE) support in Asia. The company has consolidated its two existing Shenzhen design teams in the new location, and plans to add 20 FAEs to the team throughout the course of 2010. Currently, 90 percent of iWatt's customers are in Asia, particularly China, prompting the company's expansion.

iWatt's engineers in the United States design the company's ICs and then its FAE teams work with customers worldwide to integrate the ICs into their specific applications. The new China design center is responsible for supporting iWatt's local FAE teams based in China, Korea, Japan and Taiwan, and its distributors worldwide.

Asia is becoming a leading design center for LED SSL, and is an already-established one for cellphone chargers. iWatt's traditional market, low-power (3W to 5W) AC/DC ICs for cellphone chargers and high-power (up to 40W) ICs for network adapters, accounted for 90 percent of its sales in 2009. With iWatt's recent diversification to include AC/DC LED driver ICs for dimmable LEDs, the company is positioned to tap into growing conservation initiatives worldwide to replace existing incandescent bulbs with more energy-efficient LEDs. More than 100 lighting companies use iWatt's new LED driver ICs. iWatt estimates that its traditional market will account for about 70 percent of its sales in 2010, with new growth markets such as LED lighting and LCD TV making up the other 30 percent.

iWatt's president and CEO, Ron Edgerton, commented, "We want our customers to tell others that iWatt provides the world's best technical support. That means supporting customers where they are. With design work for high growth markets such as LED lighting happening in Asia, that's where we need to be."

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