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PlayStation logo licensing expands to lifestyle products

Posted: 28 Jul 2010 ?? ?Print Version ?Bookmark and Share

Keywords:Playstation? Sony? logo licensing program?

Sony Computer Entertainment, Inc. (SCE) has just announced their introduction of the PlayStation "Logo Licensing Program" targeted for a variety of lifestyle products from apparel to everyday items as part of the Official Licensing Program.

Licensees who enter into an agreement with SCE through the logo licensing program would be able to design their product using the iconic marks and logos of PlayStation logos. This program is applicable to a variety of lifestyle products such as accessories, apparel, houseware and others. In addition, SCE will provide the "Official Licensed Product" logo to be used on product packages, proving that the products comply with the guidelines and have been approved by SCE. With the help of third party companies, SCE will enrich the licensed product line-up and deliver various quality lifestyle products that will make the PlayStation brand more accessible than ever.

The Official Licensing Program for PlayStation peripherals and accessories was introduced in June 2009 and has delivered a richer PlayStation experience to users by offering over 123 items from more than 40 licensees who have joined. With this new initiative, SCE further expands the Official License Program and continues the strategy to actively promote PlayStation.

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