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HTC Droid Incredible teardown shows $163.35 BOM

Posted: 03 Aug 2010 ?? ?Print Version ?Bookmark and Share

Keywords:Droid Incredible? Nexus One? BOM? AMOLED?

HTC's Droid Incredible smart phone (Click on image to view BOM table.)

HTC Corp.'s Droid Incredible smartphone carries a Bill of Materials (BOM) of $163.35, according to a disassembly and examination conducted by iSuppli Corp.'s teardown analysis service.

The principal analyst and teardown services manager for iSuppli, Andrew Rassweiler says, "The Droid Incredible could have been dubbed the 'Nexus Two' given its similarity to HTC's Nexus One introduced early this year." He observes that the phones are very similar in terms of costs and features, with the main difference being the Incredible's support for the CDMA air standard used by carrier Verizon in the United States. Based on iSuppli's pricing estimate in January, the Nexus One's BOM amounted to $174.15C very close to the current materials cost for the Incredible. At the forefront of both phones is an advanced Active Matrix Organic Light Emitting Diode (AMOLED) display. Both phones also share a common electronic design based on Qualcomm Inc.'s 1GHz Snapdragon baseband processor. In the end, both devices integrate a class-leading density, at 4Gbit of Mobile DDR DRAM to accommodate the processor.

Only a few other differences vary the Incredible from the Nexus One, besides the use of CDMA. The Incredible uses an optical track pad, as opposed to the trackball on the Nexus One. Meanwhile, the Incredible employs HTC's Sense User Interface (UI) overlay, whereas the Nexus uses the generic Android UI.

Once the $8.90 manufacturing cost is factored in, the combined BOM and production expense for the Incredible totals $172.25. This is led by the most expensive section of the Incredible: the baseband/applications processor. Qualcomm Inc.'s baseband IC, including the Snapdragon processor, dominate the tally sheet garnering 19.2 percent of the smart phone's total BOM at a cost of $31.40. A close second, in terms of expense, is the display and touch screen section supplied by Samsung Mobile Display Co. Ltd. at a cost of $31.20, or 19.1 percent of the BOM. Next in line is the memory, at a cost of $29.80 and accounting for 18.2 percent of the BOM.

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