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Android phone shipments up 886% year-on-year in Q2 2010

Posted: 06 Aug 2010 ?? ?Print Version ?Bookmark and Share

Keywords:smart phone? market report? Nokia?

Nokia kept its place at the top of the worldwide smart phone market in Q2 2010, with 38 percent of the market share. Shipping 23.8 million smart phones during the quarter41 percent growth year-on-yearthe company focused on delivering affordable smart phone offerings to the market, such as the 5230 touchscreen handset based on the Symbian OS. However, Nokia's market dominance is not as clear as it once was, with its performance outpaced by growth in the smart phone market as a whole. This is according to analyst firm Canalys.

Worldwide, the smart phone market grew by 64 percent annually in Q2 2010. Shipments of RIM's BlackBerry smart phones grew by 41 percent, making it the second placed vendor with an 18 percent market share, while also retaining its leadership position in North and Latin America. This result was helped by the continued strong performances of devices such as the Curve 8520. As for the iPhone, initial shipments were predictably strong and contributed to Apple's 61 percent growth and worldwide market share of 13 percent for the quarter.

But market watcher Canalys notes that it is the collective growth of Android device shipments across a range of handset vendors' portfolios that is most remarkable. With key products from HTC, Motorola, Samsung, Sony Ericsson and LG, among others, shipments of smart phones running the Google-backed Android OS grew 886 percent in Q2 10.

Chris Jones, VP and principal analyst, Canalys, explained that "In the United States, for example, we have seen the largest carrier, Verizon Wireless, heavily promoting high-profile Android devices, such as the Droid by Motorola and the Droid Incredible by HTC. These products have been well received by the market, with consumers eager to download and engage with mobile applications and services, such as Internet browsing, social networking, games and navigation." The United States smart phone market grew 41 percent year-on-year. It is the largest smart phone market in the world by a significant margin, with 14.7 million units accounting for 23 percent of global shipments in Q2 2010. Android devices collectively represented a 34 percent share of the US market in the quarter, and with growth of 851 percent Android became the largest smart phone platform in the country.

Asia story

"The story in the Asia Pacific region is similarly optimistic around Android," noted TY Lau, senior analyst, Canalys. "Android devices are gaining good traction in markets such as mainland China and South Korea, with growing numbers of consumers wanting more sophisticated smart phones."

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