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Android in one out of three US phones sold

Posted: 09 Aug 2010 ?? ?Print Version ?Bookmark and Share

Keywords:OS? smart phone? mobile?

Along with the wave of new handset introduction and wide carrier distribution in the Q2 of 2010, the Android smart phone operating system (OS) has maintained its upward trend in the US consumer mobile phone market, the NPD market research group discloses. Since Q4 of 2007, RIM led the pole position but fell into to second place, as Android took the lead among operating systems in handsets sold to US consumers over 18 years old [excluding corporate / enterprise mobile phone purchases]. NPD's latest wireless market research also shows that Android accounts for 33 percent of all smart phones purchased in Q2, ahead of RIM's 28 percent and Apple's 22 percent.

Executive director of industry analysis for NPD, Ross Rubin says, "For the second consecutive quarter, Android handsets have shown strong but slowing sell-through market share gains among U.S. consumers. While the Google-developed OS took market share from RIM, Apple's iOS saw a small gain this quarter on the strength of the iPhone 4 launch." He comments, "Blackberry 6 will soon offer features that have been popular in recently launched Android handsets, such as support for capacitive touchscreens and a WebKit-based browser. However, the Blackberry Torch lacks the large screen allure that has characterized the best selling Android devices at its price point, including the Droid Incredible and EVO 4G."

Based on U.S. consumer purchases of mobile phones in Q2 2010, the top five Android smart phones were as follows: (1) Motorola Droid; (2) HTC Droid Incredible; (3) HTC EVO 4G; (4) HTC Hero; (5) HTC Droid Eris.

Evidently, model selection and promotions continue to be significant factors in the race for carrier dominance. According to NPD's Mobile Phone Track, Verizon Wireless has sustained the lead among top carriers for the last three quarters comprising a third (33 percent) of the units sold in the U.S. mobile phone market in Q2 2010. This is followed by AT&T (25 percent), Sprint (12 percent), and T-Mobile (11 percent). Noteworthy, in Q2 , Verizon Wireless continued their buy-one-get-one promo on all smart phones, including both RIM and Android models.

Despite an overall decrease in the number of mobile phones purchased year over year, the current popularity of both messaging phones and smart phones C generally more costly than standard feature phones, transpired into slightly higher prices for all mobile phones in Q2. The average selling price for all mobile phones reached $90, a 3 percent increase since Q2 of 2009. On the other hand, the smart phone unit price average was $143 in Q2 2010, a 9 percent decrease over the previous year.

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