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Small/Medium displays to grow 10 percent in 2010

Posted: 10 Aug 2010 ?? ?Print Version ?Bookmark and Share

Keywords:small/medium display? FPD? LCD? AMOLEDs?

Shipments of small and medium displays reached $5.4 billion in revenue in Q2 2010, according to DisplaySearch, which translates to a 31 percent increase year-on-year. For Q3 2010, the segment is forecast to growth up to $6.7 billion.

"Despite the state of the global economy, there is still a strong demand for small/medium displays," noted Hiroshi Hayase, director of small/medium display research at DisplaySearch. "We forecast this segment will maintain stable growth, achieving around a 10 percent year-on-year growth in 2010, offsetting the economic downturn with growing demand and expansion in emerging countries such as China."

 DisplaySearch Small/Medium Display Forecast Revenues

DisplaySearch Small/Medium Display Forecast Revenues

The analyst reports that Samsung Mobile Displays maintained its lead on both a shipment and revenue basis, with 11.8 percent and 16.4 percent shares, respectively. The company had high shipments in both TFT LCDs and AMOLEDs for mobile phones. Sharp's revenue fell sharply in Q2 2010, as a result of the drop in demand for devices such as portable gaming in comparison to competition. Toshiba's revenue didn't fall as much as its competition due to increasing demand for high-resolution mobile phone and automotive monitor displays.

DisplaySearch also found that mobile phone panel shipments, which form the core demand of the S/M FPD market, were 371 million units in Q1 2010, down quarter-on-quarter, but up 34 percent year-on-year.

DSC panel shipments in Q1 2010 were 1 million units, down 15 percent quarter-on-quarter but up 89 percent year-on-year.

Car-related FPDs are growing, supported by incentives in several countries along with the global recovery trend in consumption. In particular, automotive monitor panel shipments including car navigation were 6.86 million units, up 14 percent quarter-on-quarter, despite the slow season. Shipments of passive matrix indicator displays increased by 96 percent year-on-year indicating a considerable recovery from 1H 2009 when automobile production plunged.

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