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NXP CTO reveals HPMS strategy

Posted: 21 Sep 2010 ?? ?Print Version ?Bookmark and Share

Keywords:Rene Penning de Vries? high-performance mixed signals? HPMS?

NXP Semiconductors believes that high performance mixed signal technology will play a pivotal role in the global effort to address key issues such as clean energy, security identity and an aging society. NXP's chief technology officer, Ren Penning De Vries, tells us how.

EE-Times Asia: What is the rationale behind NXP's strategic move to focus on high-performance mixed signals?

De Vries: NXP decided to focus on high-performance mixed signals (HPMS), which is a class of products that fits extremely well with its competencies, namely, skills in analog design, RF and also sophisticated optimized technologies. Our expertise in these areas has made our products that come very handy in many applications as you see them today. The world is now asking for sophisticated and optimized solutions for almost all application areas, and we believe HPMS can best deliver these solutions.

So after several years of investing heavily in platforms, we are now harvesting the technologies in the HPMS domain.

 NXP CTO Ren Penning De Vries

"The world is now asking for sophisticated and optimized solutions for almost all application areas, and we believe HPMS can best deliver these solutions," says NXP CTO Ren Penning De Vries.

What specific trends and issues are driving the growth of the HPMS market?

On one hand, we see a number of trends around us, trends that are undeniable but will fade and give way to even newer trends. On the other hand, we see the emergence of new devices and processes. Somewhere, somehow, these new trends and devices will meet each other.

There are opportunities for growth and innovation. In developed countries, citizens use much more resources than the world can afford. And the opposite is true for less developed nations. We know that people in developed parts of the world are continually encouraged to take advantage of new technologies, which means that the use of the world's resources will continue to increase.

A think tank at the Massachusetts Institute of Technology was asked to list down the world's most pressing problems, and energy, water and food were identified as most important. Then there's security identity. Other areas of concern include an aging society, health testing and diagnosis, and Alzheimer's disease. These are not exact predictions, but they are indicative of what could confront us in the coming years. NXP paints a simpler picture, citing four key trends: energy, health, mobility and security.

The industry is starting to accept and understand these trends. Intel is working on technology for the environment. Big Blue IBM is suddenly turning Big Green.

Today's technologies are working to create devices that will help people address all these issues. Over the years, the diversity of process and device has been increasing.


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