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Renesas strategy: boost SoC biz via cloud computing, USB

Posted: 05 Oct 2010 ?? ?Print Version ?Bookmark and Share

Keywords:SoC? strategy? cloud computing? network equipment? memory?

Renesas Electronics Corp. has announced a two-pronged approach to boosting its SoC business for social infrastructure, particularly the network and industrial infrastructures that support cloud computing.

Renesas plans to raise the annual sales of its SoC business by 5 percent to 7 percent from fiscal year 2010 to FY 2012. To do this, the company plans to focus its resources on memory devices for networking equipment and SoCs for USB devices and on SoCs for smart grids and industrial applications.

The company believes that it is now the only semiconductor memory manufacturer that can independenty supply all key memory devices for network equipment, including quad data rate/double data rate (QDR/DDR) SRAM, LLDRAM and TCAM. Renesas also plans to launch its new QDR SDRAM products in 2011 and to produce more SoC solutions that integrate memory devices and peripheral SoCs. The company, which was formed from the merger of Renesas Technology Corp. and NEC Electronics Corp. in April 2010, hopes to increase its market share of memory devices for network equipment to 60 percent in FY2010 from the current 40 percent.

On the industrial architecture side, Renesas plans to release new Ethernet PHYs for industrial applications that offer real-time processing and high reliability for industrial automation products. Sample SoCs with such new PHYs are set to begin shipping in November. Renesas, whose market share on SoCs for industrial devices stands at 25 percent, aims to boost the figure to 30 percent by FY 2012.

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