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Qualcomm launches augmented reality SDK for Android

Posted: 07 Oct 2010 ?? ?Print Version ?Bookmark and Share

Keywords:augmented reality? AR? android? smartphones? 3D?

Director of business development at Qualcomm, said Jay Wright, "By making the Qualcomm AR SDK available at no charge, we are encouraging all developers to start building innovative applications and services today."

Qualcomm's AR platform, which consists of the AR SDK, utilizes computer vision technology to align graphics tightly with underlying objects. The approach is an evolution from current AR techniques that use a phone's GPS and compass for mapping applications. Vision-based AR permits a fundamentally different user experience in which graphics seem to be anchored to real world objects.

The SDK provides developers with an advanced feature set, with accommodation for augmentation of everyday images on printed media, as well as simple 3D objects such as boxes used for product packaging. It also supports the ability for users to interact with AR applications by simply touching real world surfaces.

First announced at Qualcomm's Uplinq developer conference, Qualcomm's AR platform has garnered interest from companies spanning a variety of industries, from traditional mobile developers to consumer product manufacturers and marketers. For example, Mattel, Inc., maker toys and family products, was among the first consumer products companies to embrace Qualcomm's AR platform and developed a concept application to bring Mattel's classic Rock 'Em Sock 'Em game to life.

Likewise, Ogmento, Inc., another innovator in AR game development, also plans to leverage Qualcomm's platform to develop commercial titles.

Founder and CEO of Ogmento, Ori Inbar says, "Qualcomm's AR platform and SDK provides features and performance that are critical to the game experiences we need to deliver. We see Qualcomm's technology as a key enabler for high-fidelity gaming that will allow us to bring compelling games to market."

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