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US CE association pushes for China, South Korea trade

Posted: 22 Oct 2010 ?? ?Print Version ?Bookmark and Share

Keywords:Gary Shapiro? consumer electronics? CEA? trade policy?

The Consumer Electronics Association (CEA) has just laid out its policy agenda. Gary Shapiro, president, CEA, called on US politicians need to stop bashing China and enact more free trade legislation during the group's annual Industry Forum.

Shapiro noted that China bashing is the only unifying theme for the otherwise polarized parties in the current US elections. He advised that rather than beat up on one of the world's largest markets, politicians should look for ways to embrace more trade with China, as well as other international markets.

He specifically called for Congress to enact a three-year old fair trade pact with South Korea. South Korea's ambassador to the U.S. was present at the meeting, lobbying for the legislation.

However, the CEA is concerned about moves in China to require products use proprietary China standards, Shapiro said.

Shapiro also stated the CEA's opposition to a deal with broadcasters that might require all smart phones to include an FM radio receiver. He said broadcasters will also lobby that all handsets support its emerging mobile video technology.

Shapiro used his speech to tout the CEA's new innovation agenda, including the need for the US to reclaim leadership in technology.

Market matters
Overall, the CE industry is doing alright in a sluggish recovery. CEA expects wholesale U.S. sales of CE to hit $175 billion in 2010, up three percent from a year ago. Sales will edge up four percent to $182 billion in 2011, CEA projects.

The annual forum hosted meetings of its standards working groups for the first time. The CEA is working on 19 new standards in areas including 3D TV and wireless charging.

In November the group will open its doors to individual members for the first time, reaching out to enthusiast users to expand its budget and influence. "We want to engage passionate people who can get involved in our public policy and action issues," he said.

- Rick Merritt
EE Times





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