SRS Labs claims TruMedia bested Dolby Mobile

SRS Labs Inc. said its SRS TruMedia audio enhancement technology suite for mobile phones has surpassed the Dolby Mobile audio suite in terms of popularity among consumers.

Citing two independent blind product comparison studies conducted simultaneously in the United States and Japan in September 2010, SRS Labs said that TruMedia has the edge over Dolby Mobile in terms of audio clarity, clear and full vocals, spatial audio experience and overall audio quality.

SRS said the studies were conducted by Assistance in Marketing (US) and Media Interactive (Japan) using two identical LG Chocolate Touch VX8575 mobile phones and more than 100 respondents at each test station.

SRS Labs claimed SRS TruMedia delivers an immersive audio experience with a wider sound field, deeper bass, clearer vocals and enhanced midrange performance.

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