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Fairchild Semiconductor to expand mobile IP portfolio

Posted: 24 Nov 2010 ?? ?Print Version ?Bookmark and Share

Keywords:mobile solutions? mobile handset? signal path requirements?

Long-acknowledged as a power semiconductor provider, Fairchild Semiconductor, is now increasing its focus on the mobile handset market. The company is intent in extending its success in the development of semiconductor solutions which bring new levels of functionality to assist in the differentiation of mobile designs.

Fairchild designs feature-specific semiconductor products which complement chip sets in mobile devices. It is allocating more investment in the development of a targeted portfolio of analog and power intellectual property (IP) to support handset manufacturers' specific signal path requirements for audio, video, USB, signaling, sensing and timing, and in power management for peripheral cores, lighting and RF.

The company targets a growing mobile handset and smartphone market, with over 1 billion units shipped in 2009. Analysts project that 5.5 billion units will ship from 2009 to 2012 and smartphones are estimated to reach over 20 percent in market share of the total handset units by 2012.

Executive VP of Fairchild's Mobile, Computing, Communication and Consumer products group, Bob Conrad, explains that Fairchild Semiconductor is intensely focused on specific analog and power functions that define user satisfaction and market success, and such commitment positions them to respond to the evolving demands of the market with new technologies that make a difference in mobile designs.

Fairchild is banking on its advanced process and package technologies, providing significant design innovation while reducing the size, cost and power of mobile devices. Furthermore, the company is aligned with other leading mobile manufacturers to assist them in addressing next-generation design challenges and in sustaining a competitive advantage. An example of such is the newly-announced FT8010 C a 'White Screen of Death' re-start timer, which enables a portable device to be reset at the touch of designated keypad function. The FT8010 device was designed by Fairchild together with a mobile manufacturer.

Moreover, Fairchild's proactive, open and transparent supply chain management has empowered the company to meet customer inventory and manufacturing demands, a key in maintaining a competitive edge in the dynamic and fast-growing mobile device market.

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