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E-readers to hit1B mark in 2011

Posted: 25 Nov 2010 ?? ?Print Version ?Bookmark and Share

Keywords:e-reader? market report? semiconductor?

The e-reader market will be a $1 billion opportunity for semiconductor suppliers in 2011, according to a forecast by market research firm In-Stat.

Shipments of e-readers from suppliers such as, Barnes & Noble and Sonyare forecast to rise steadily from 12 million units in 2010 to 35 million units in 2014, says the market watcher.

"The e-reader creates new opportunities for microprocessor and memory vendors,? says Stephanie Ethier, senior analyst, In-Stat , in a statement. "The processor ASP will be the most resilient over the forecast period, only declining 18 percent from 2009 to 2014."

Despite significant increases in NAND flash densities, the dollar value of flash content in e-readers is expecting to decline 60 percent over the same period, according to Ethier.

In-Stat predicts that e-reader price points will continue to fall over the remainder of 2010, with a $99 model likely available in time for the holiday season. Overall, the average selling price for e-readers in 2010 will be $200, according to the firm.

During the same period, In-Stat expects that tablet shipments will reach roughly 58 million units by 2014.

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