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Report: Asia grabbed 70% of worldwide virtual goods revenue

Posted: 28 Jan 2011 ?? ?Print Version ?Bookmark and Share

Keywords:Asia? virtual goods? In-Stat report?

In 2007, Asia accounted for more than 81 percent of the total worldwide virtual goods revenue. In 2010, North and South America regions accounted for nearly 20 percent of the revenue, with Europe, Middle East and Africa accounting for 10 percent. The remaining 70 percent of worldwide virtual goods revenue remains in the Asia Pacific region, according to In-Stat.

"The lucrative Asia/Pacific region is led by the big four Asian giants: Nexon, Tencent, NHN Corp and Shanda Interactive," said Vahid Dejwakh, industry analyst at In-Stat. "The Asia Pacific region will continue to maintain the majority of the virtual goods market, though this will gradually decrease to about 61 percent by 2014 with the most growth occurring in the 2D World category as more of Asia/Pacific's population (currently above 3.5 billion) acquire smart phones and gaming apps."

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