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ZTE breaks into top 5 in global handset sales

Posted: 02 Feb 2011 ?? ?Print Version ?Bookmark and Share

Keywords:top worldwide handset vendors? global handset sales? lower-cost feature phones?

The strong quarterly and annual growth comes after a weak 2009, which saw the market decline by 1.6 percent, according to IDC. A stronger economy and a wider array of increasingly affordable smartphones helped lift the market to its highest annual growth rate since 2006 when it grew 22.6 percent, the firm said.

"The mobile phone market has the wind behind its sails," said Kevin Restivo, senior research analyst with IDC's Worldwide Mobile Phone Tracker. "Mobile phone users are eager to swap out older devices for ones that handle data as well as voice, which is driving growth and replacement cycles."

Nokia retained its No. 1 ranking among handset vendors in the fourth quarter, despite a unit volume decrease of 2.4 percent, IDC said. Nokia attributed the decrease to an intense competitive environment and component shortages which resulted in lower feature phone shipments.

Nokia did grow smartphone volume by 38 percent compared to the third quarter of 2009, IDC said. The firm launched the C7 and the C6-01 touch-screen smartphones as well as the C3 combination touch-screen and Qwerty device in the fourth quarter, IDC said. Still, Nokia's smartphone average selling prices dropped 16 percent on a year-over-year basis, IDC said.

Top five mobile phone vendors, shipments and market share

Figure 2: Top five mobile phone vendors, shipments and market share in 2010.

- Dylan McGrath
??EE Times

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