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Ensure first-day SoC software success

Posted: 14 Feb 2011 ?? ?Print Version ?Bookmark and Share

Keywords:virtual platform? integrated ecosystem? intellectual property?

A well designed virtual platform is an integrated ecosystem that makes it easy to create or download models that allow design teams to combine them in ways that can initially be run fast and then switched to full accuracy to make precise measurements or to investigate low-level performance issues.

The past few years have seen a dramatic shift in how companies design and market their system-on-chip (SoC) offerings. Designs that used to contain large amounts of homegrown or internal intellectual property are becoming increasingly reliant upon pre-built blocks from third-party suppliers. It's not uncommon for a new SoC design to contain 80-90 per cent of its content from outside suppliers.

This shift is forcing companies to rethink how their products are differentiated from competitive offerings. When the vast majority of the design is based upon components that can be used by anyone, how do you make your product stand out?

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