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IDC: PC microprocessor shipments bounced back in 2010

Posted: 02 Mar 2011 ?? ?Print Version ?Bookmark and Share

Keywords:PC? microprocessor? market report?

Worldwide PC microprocessor unit shipments grew 17.1 percent in 2010, reports market watcher International Data Corp. (IDC). Revenue increased 26.7 percent to $36.3 billion for the year, despite a slowdown in Q4 2010 compared to Q3 2010 (-.04 percent quarter-over-quarter) and to Q4 2009 (-.21 percent year-over-year).

Shane Rau, director of personal computing research at IDC notes that "The fourth quarter was weak and out of synch with normal seasonal patterns in terms of unit shipments." He explains, "The first half of the year turned out to be the better half of the year. However, looking back at the whole year 2010, it's clear that the ongoing shift to mobile processors, combined with a shift back toward high-performance mobile processors, as opposed to Atom processors for netbooks, drove a significant rise in overall processor average selling prices."

In 2010, the industry average selling price for microprocessors rose 8 percent, approaching the levels last seen in 2008. While a strange year in terms of shipment patterns, 2010 was also a year of recovery.

IDC says that looking at 2010 processor shipments by form factor, mobile PC processor unit shipments grew 26.2 percent, x86 server processor unit shipments grew 28.1 percent, and desktop processor unit shipments grew 6.2 percent. Mobile PC processors, which represented 50.2 percent of all PC processors shipped in 2009, represented 54.1 percent of processors in 2010.

Vendor news
According to the market watcher, Intel earned 80.8 percent unit market share, or a gain of 0.4 percent, in Q4 2010. At the same time, AMD earned 18.9 percent, a loss of 0.4 percent, and VIA Technologies earned 0.3 percent. For the full year 2010, Intel earned 80.7 percent unit market share, a gain of 1.1 percent. AMD, on the other hand, earned 19.0 percent, a loss of 1.1 percent, and VIA Technologies earned 0.3 percent.

By form factor, in Q4 2010, Intel earned 86.1 percent share in the mobile PC processor segment, a gain of 0.2 percent, AMD finished with 13.5 percent with a loss of 0.2 percent, and VIA earned less than 0.1 percent. In the PC server/workstation processor segment, Intel finished with 94.2 percent market share, a gain of 0.5 percent and AMD earned 5.8 percent, a loss of 0.5 percent. In the desktop PC processor segment, Intel earned 72.5 percent, a gain of 0.7 percent, and AMD earned 27.3 percent, a loss of 0.5 percent.

In 2010 by form factor, Intel earned 86.4 percent share in the mobile PC processor segment, a loss of 0.4 percent, AMD finished with 13.3 percent, a gain of 0.4 percent, and VIA earned 0.3 percent. In the PC server/workstation processor segment, Intel finished with 93.0 percent market share, a gain of 3.1 percent and AMD earned 7.0 percent, a loss of 3.1 percent. In the desktop PC processor segment, Intel earned 72.1 percent, a gain of 1.1 percent, AMD earned 27.6 percent, a loss of 1.2 percent, and VIA earned 0.4 percent.

IDC forecasts that in 2011, year-over-year growth in PC microprocessor unit shipmentsmobile, desktop, x86 serverwill be 10.1 percent. "Corporate spending continues to drive spending on server platforms and commercial clients," notes Rau. "However, the affects of emerging devices, like media tablets, and economic concerns in Europe and the U.S., lead us to be conservative in our overall outlook."





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