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DisplaySearch eyes 27% growth for mobile PC market

Posted: 28 Apr 2011 ?? ?Print Version ?Bookmark and Share

Keywords:mobile PC shipments? netbook shipments? notebook shipments? tablet shipments?

Market research firm DisplaySearch predicts mobile PC shipments will hit 277.7 million units this year, an increase of 27 percent from 2010.

While it sees a decline in netbook and emerging market shipments, DisplaySearch believes notebook and tablet computer shipments in mature markets will continue to fuel overall market growth.

Growth is expected to slow in the short term but then pick up as emerging markets return to a fresh PC buying cycle. Shipments into North America are expected to reach 91 million units in 2011 and 108.6 million units in 2012.

Tablet shipments in the first half of 2011 will experience a hitch as Apple's competitors struggle to determine how best to market, sell and create demand for their initial offerings. By the second half of the year DisplaySearch expects market segmentation to be clearer. Tablet computer shipments are expected to reach 52.4 million units in 2011. Notebook PCs will remain the largest segment of the mobile PC market. The 20 percent year-over-year shipment growth for notebooks allied to the boom in tablets will result in the projected 27 percent growth figure.

Form Factor's forecast

Figure 1: Annual mobile PC shipment forecast by Form Factor (millions)

Tablet PC shipments

Figure 2: Worldwide tablet PC shipments by quarter (millions)
Source: DisplaySearch

"Two of the main drivers for mobile PC shipment growth over the last few years are expected to sputter in 2011: mini-notes and emerging markets," said Richard Shim, mobile computing analyst for DisplaySearch, in a statement "Only one of these segments is expected to bounce back. The mini-note market is falling rapidly as brands are looking to exit the mini-note segment and invest in the latest high-growth segment, tablet PCs."

Mini-note (or netbook) shipment growth is dropping, down almost 20 percent to 25.4 million units in 2011. Netbook computers will continue to remain a segment of the market, but it will be for price-sensitive areas, such as emerging markets and education.

- Peter Clarke
??EE Times

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