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Portable consumer devices to dominate tablet market

Posted: 04 May 2011 ?? ?Print Version ?Bookmark and Share

Keywords:shipments? regions? tablet market?

The popularity and anticipated growth in the tablet market has set the portable consumer device world in a global state, or so it would seem.�According to In-Stat, this tablet frenzy isn't quite as global as one would think, as only three regions, North America, Asia-Pacific and Western Europe will be responsible for 91 percent of all tablet unit shipments in 2015.

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"There is obviously strong potential for tablets, as there has been with other mobile electronic devices.�One key difference, however, is that the commercial market also represents a potential revenue opportunity for tablet OEMs," said Stephanie Ethier, senior analyst of In-Stat.

"Usage models and user requirements will differ in the commercial market, but as the overall tablet market becomes more defined, the opportunities for tablets within business markets will become more apparent," Ethier added.

The recent report found that at over 129 billion units, portable media players (PMPs) represented the largest number of portable device units shipped in 2010. While the e-reader market will remain primarily a North American market, with 58 percent of e-reader units shipped into North America in 2015.

According to the report, personal navigation device (PND) shipments will peak in 2012 and then decline steadily over the remaining forecast period. Handheld game console shipments will also grow approximately 20 percent over the next year as a result of the Nintendo 3DS launch.

The In-Stat report,?"2Q11 Portable and Computing Connected Device Database," provides unit shipment forecasts by device and by region for a variety of portable consumer electronic (CE) devices. The devices include e-readers, handheld gaming consoles, digital radio receivers, edutainment toys, personal navigation devices, audio-only MP3 players, and personal media players. Recent additions to this quarterly deliverable are said to be market breakouts for digital photo frames and tablets. While regions include the North America, Latin America, Western Europe, Eastern Europe, Middle East/Africa, and Asia-Pacific.





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