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Android rules Q1 smartphone market with 35% share

Posted: 16 May 2011 ?? ?Print Version ?Bookmark and Share

Keywords:Android? smartphone? market?

Canalys Ltd's latest report reveals that Android ruled the smartphone domain in the year's first quarter, accounting for 35.7 million units of the 101 million units shipped during the period to earn a 35 percent market share.

The market research firm puts Android in the lead in smartphones for the second quarter running. At the same time, Canalys stated that Asia Pacific (APAC) became the largest smartphone market region, growing 98 percent year-on-year to 37.3 million units and zooming past Europe, the Middle East and Africa (EMEA). On a country basis, mainland China, South Korea and India delivered strong volumes and registered triple-digit growth.

Overall, worldwide smartphone shipments grew 83 percent to 101.0 million units, compared with 1Q10. Though its market share shrank from 39 percent a year ago to 24 percent in Q1 2011, Nokia held on to its worldwide leadership position with 24.2 million units shippeda 13 percent year-on-year risedespite the current realignment of its platform strategy, staying ahead of RIM in EMEA and Apple in APAC. APAC became the largest region for Nokia, accounting for 53 percent of its overall shipments, overtaking EMEA by more than 3 million units. Canalys said that its country-level data shows that Nokia remains number one in 28 countries, including mainland China, where it grew 79 percent to 8.9 million units, thanks in part to Chinese New Year shipments.

"HTC, Samsung, LG, Motorola and Sony Ericsson drove Android shipments in the first quarter, with each vendor shipping well over 3 million devices," said Canalys principal analyst Pete Cunningham. "Samsung also shipped nearly 3.5 million Bada OS-based smartphones, outperforming total shipments of Windows Phone devices by more than a million units."

smartphone market

Nokia, Apple, RIM, Samsung and HTC were the top five global smartphone vendors, as in Q4 2010. Apple continued to make market share gains, reaching 19 percent. RIM's share, however, dropped in Q1, as its portfolio awaited a refresh and the vendor focused on the PlayBook launch. Overtaking Motorola, LG moved into sixth place, with its Optimus series of Android smartphones doing well in all regions.

The U.S. remained the largest country for smartphone shipments, with Apple substantially extending its lead, achieving a share of 31 percent and growth of over 150 percent year-on-year. Volumes were boosted significantly by shipments of the iPhone 4 with Verizon Wireless. Android remained the leading smartphone platform in the U.S. for the third consecutive quarter with a 49 percent share. Growing by well over 200 percent, HTC became the leading Android vendor in the U.S. and the second-place smartphone vendor in the country overall.

The popularity of 4G-branded models, such as the Samsung Galaxy S 4G, HTC EVO Shift 4G and the T-Mobile myTouch 4G, heavily influenced U.S. market shipments this past quarter. Q1 also marked the first full quarter of LTE smartphone shipments, following Verizon's 4G network launch in December 2010. Canalys estimates that shipments of these devices reached over 600,000 units.

- Peter Clarke
??EE Times

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