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Pirated software rate in Hong Kong falls 45% in 2010

Posted: 17 May 2011 ?? ?Print Version ?Bookmark and Share

Keywords:piracy? software? personal computers?

The percentage of pirated software installed on Hong Kong PCs during 2010 fell to 45 percent, its lowest-ever level and a fall of eight percentage points since 2006, which is said the biggest reduction of any Asia-Pacific economy over the same period. This is among the findings of the Business Software Alliance (BSA), "2010 Global Software Piracy Study," which evaluates the state of software piracy around the world.

The study also reveals that the commercial value of unlicensed software deployed on personal computers in Hong Kong reached $227 million in 2010. This demonstrates that software piracy remains a critical issue and there is still much work still to be done.

"A coherent blend of consumer education, strong IPR policies and vigorous law enforcement may well explain why software piracy in Hong Kong has seen the biggest drop in the Asia-Pacific region since 2006," said Winnie Yeung, chair of the Hong Kong and Macau committee of BSA.

She added, "We appreciate the efforts that the Customs & Excise Department and Intellectual Property Department of the Hong Kong SAR Government have made in recent years. Achieving the largest drop in software piracy in the region since 2006 is a reflection of the strength of the public/private partnership between the Hong Kong SAR Government and the BSA, and we intend to keep up this momentum and deliver even bigger reductions in the use of unlicensed software in the future."

"In the current economic climate, promoting IPR protection has become an even more important issue as it allows businesses to compete fairly and incentivizes the local software industry to continue to innovate and succeed," said Tarun Sawney, senior director of BSA Asia-Pacific.

"We know that the Hong Kong SAR Government is committed to fostering respect for intellectual property rights, and we look forward to continuing to work closely together to strengthen IPR protections even further," Sawney added.

Campaign against piracy

During 2010, BSA launched a number of local initiatives aimed at combating the use of unlicensed software. Supported by the Intellectual Property Department and Customs and Excise Department, a TV advertising campaign highlighting the criminal liability of managers and directors of businesses that use pirated software began in the second half of the year, complemented by a poster campaign in public places. To increase awareness of the message among shoppers, the BSA also took the campaign to two computer fairs, where uniformed BSA ambassadors used marketing collaterals and design imagery to persuade attendees to stick to legitimate software.

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