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Pirated software rate in Hong Kong falls 45% in 2010

Posted: 17 May 2011 ?? ?Print Version ?Bookmark and Share

Keywords:piracy? software? personal computers?

The campaign also included a Youth Ambassador Software IPR Program that the BSA jointly organised with the Customs and Excise Department to instil a sense of respect for intellectual property rights in youngsters as tomorrow's users of business software. Various activities took place, including a competition at the beginning of 2011, in which a number of Youth Software Ambassadors submitted ideas for how best to promote the use of genuine software in the hope of winning the prize for the best proposal.

BSA also holds regular SAM seminars for local industry and professional associations, and also provides online SAM Assessment tools. All of these initiatives helped to push up the number of 'leads' provided to the Business Software Alliance dramatically last year, up four times on its usual level. This suggests that more people see the value of doing the 'right thing' by reporting the use of illegal software.

This is the eighth study of global software piracy to be conducted by BSA in partnership with IDC, the IT industry's leading market research and forecasting firm, using a methodology that incorporates 182 discrete data inputs for 116 countries and regions around the world. The opinion survey found strong support for intellectual property rights, with seven in 10 respondents expressing support for paying inventors for their creations to promote more technology advances. This was true even in markets with high piracy rates, the study found.

According to BSA, the commercial value of stolen software in the Asia-Pacific region as a whole garnered a total of US$18.7 billion. Globally, the value of software theft grew to a record of US$59 billionnearly double the figure revealed by the study when it began in 2003. Half of the 116 geographies studied in 2010 had piracy rates of 62 percent or higher, with the global average piracy rate at 42 percent.

BSA also points out that the emerging economies have become a driving force behind PC software piracy. Piracy rates in the developing world are 2.5 times higher than those in the developed world, and the commercial value of pirated software (US$31.9 billion) accounts for more than half of the world total.

It is said that the most cited advantages of licensed software globally are access to technical assistance (88 percent) and protection from hackers and malware (81 percent). Among the common ways people engage in piracy is to buy a single copy of software and install it on multiple computers.

The strong majorities of PC users around the world is said to believe that the intellectual property rights and protections produce tangible economic benefits. These include 59 percent IP rights benefit local economies and 61 percent IP rights create jobs.

It is also said that the recognition that licensed software is better than pirated software is becoming widespread, because it is understood to be more secure and more reliable. However, many PC users lack a clear understanding of how to acquire genuine software from different developers.

"Today's study shows that while piracy continues to threaten the global economy, people clearly understand and appreciate the value of intellectual property, especially its role in driving economic growth," said Robert Holleyman, president and CEO of BSA.

"Software theft continues to stifle IT innovation, job creation, and economic growth around the world. This report clearly shows the importance of educating businesses, government officials, and end users about the risks of software theftand what they can do to stop it," Holleyman added.

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