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Streaming media player shipments will reach 3.6M in 2011

Posted: 23 May 2011 ?? ?Print Version ?Bookmark and Share

Keywords:streaming. media player? shipments? market?

In-Stat has reported that the growth of Over-the-Top (OTT) video services is generating a great deal of attention for consumer electronic products that can efficiently support streaming media services. One of these products, the streaming media player, which is sometimes called an OTT set top box or a digital media adapter, has enjoyed significant growth over the past two years. With these, worldwide streaming media player unit shipments are projected to increase in 2011, finishing the year at just over 3.6 million.

"There are some significant challenges facing the market for streaming media players," said Mike Paxton, research director of In-Stat. "Foremost among them is how to competitively position streaming media players against other products, such as connected Blu-ray players and video game consoles, that are more common in both consumer households and in retail electronics stores," Paxton added.

The report also notes that the ability to stream IP video becomes a common consumer electronics product feature rather than the central function of a device. It is said that this drives some of the leading streaming media player vendors to de-emphasize their standalone products and focus future product development efforts on their streaming media software platform.

Based on the report, North America is the largest market for streaming media player products, accounting for 82 percent of all worldwide product unit shipments in 2010. Meanwhile, Apple TV remains the leading streaming media player product on the market. The increasing availability of Internet-connected TV sets and hybrid set top boxes will also impact the long-term viability of the streaming media player market. Even with the challenges surrounding the market segment, In-Stat is forecasting that the worldwide installed base of streaming media players will surpass 15 million by 2015.

In-Stat's research entitled "Streaming Media Players: Here Today, Gone Tomorrow?" examines the market for streaming media player products. It discusses the growing importance of streaming video services, the functionality of streaming media player products, challenges facing the market for these products, and provides information about key streaming media player product vendors.

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