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SIPLACE Singapore opens new branch in Korea

Posted: 23 May 2011 ?? ?Print Version ?Bookmark and Share

Keywords:customer support? acquisition? expansion?

When ASM Pacific Technology Ltd. (ASMPT) officially concluded its acquisition of Siemens AG's SMT placement machine, the SIPLACE team was integrated as an independent business unit under the name "ASM Assembly Systems" (ASM AS). Based on the worldwide SIPLACE cluster organization, ASM Assembly System Singapore Pte Ltd will continue to be responsible for the Asia region (excluding China).

And in order to enhance the customer support and service in Korea, ASM AS Singapore has now established a new branch office in Korea. Koo Changhoi, senior executive managing director of Seongji Industrial Co. Ltd, headquartered in Korea, is very positive about the new setup. "We have been working with the SIPLACE team since we started our printed circuit board assembly business and they have always been open to providing us with innovative solutions and adapted to our needs. We are indeed looking forward to receiving even faster and flexible support under the new branch set up," he said.

Following the successful integration into the ASMPT group, ASM AS Singapore is now accelerating its steps to develop this new organization. In order to respond to local requirements more effectively and efficiently, branch offices under ASM AS Singapore have been set up in Korea, Malaysia and Taiwan.

The opening of the Korea branch office, located in Bundang, Korea, was held last April 6. More than 60 attendees of senior management of Korean electronics manufacturers and Surface Mount Technology experts witnessed the opening and experienced for themselves the facilities of the new SIPLACE Demo center.


Changhoi Koo, senior executive managing director of Seongji Industrial Co. Ltd (third from left) and Guenter Lauber, global SIPLACE CEO (forth from right) during the inauguration of the new ASM Assembly Systems Korea Branch Office.

In his speech, Guenter Lauber, global SIPLACE CEO, notes that, "Korea is an important country for the SIPLACE business. Its strong growth over recent years has fueled consistent investment activities for both consumer electronics and industrial electronics" and continued "Korean electronics manufacturers are always looking into cutting edge technologies in each industry area and often require bordering technology with backend semiconductor. As such, the SIPLACE team in Korea has been working closely in these new applications, and this has been a great contributor factor into our machine development. Now, with the new organization under ASMPT and the branch office structure, we will be able to respond to the requirements of our Korean customers even faster and more flexible, leveraging and collaborating with large resources in ASMPT in terms of research and development and supply chain management. "

With the slogan of "Together #1", the SIPLACE Korea Team emphasized their commitment to supporting manufacturers in their objective to achieve optimum productivity in electronics production and further strengthening the relationship with the customers and business partners during the branch opening.

At the beginning of 2011, the SIPLACE team (formerly Siemens Electronics Assembly Systems) became a business unit of ASM Pacific Technology and operates now as ASM Assembly Systems.

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