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Multimedia chips target low-end mobile phones

Posted: 24 May 2011 ?? ?Print Version ?Bookmark and Share

Keywords:multimedia chipset? multimedia-rich? mobile phones?

Spreadtrum Communications Inc., a China-based fabless semiconductor company, has released two new multimedia chipsets, the SC6610 and the SC6620, for low-end mobile phones.

Spreadtrum said the launch of the two chips is timely given the growing demand for low-end mobile phones in China and other emerging markets.

PR NewswirSANTA CLARA, Calif., May 18, 2011

According to Spreadtrum, the design of the chipsets, described by the company as highly-integrated yet less complex, offers a competitive cost structure for the GSM/GPRS multimedia-rich mobile phones.

The design of the SC6610 and the SC6621 chipsets combines into one chip the PMU, multimedia accelerator, touchscreen controller, backlight controller, the 16M/32M pSRAM and can support up to four SIM card interfaces.

Spreadtrum said the SC6610 and SC6620 have also integrated multiSIM card engine and controllers, paving the way for multiSIM card options for customers such as Dual-SIM standby, Triple-SIM standby and Quad-SIM standby solutions in a set of baseband and RF chip.

In addition to their MP3 and MP4 features, the chipsets also support other peripheral device interfaces such as serial / parallel LCD, serial / parallel digital camera sensor and serial nor-flash, features that make the PCB design easier.

They also enable PCB through-hole double-layer design, which helps to significantly reduce PCB layout components and the number of PCB layers, thus minimizing manufacturing costs, said Spreadtrum.

The serial nor-flash interfaces of the chipsets support both 1.8V and 3V products, providing customers with more flexibility in sourcing and security in component supply.

Dr. Leo Li, Spreadtrum president and CEO, said the company's continued investment in R&D and market expansion enabled it produce the chipsets that are designed for low-priced mobile phones.

"We intend to build on this trend in order to accelerate our pace to provide more innovative products for customers that will help them reduce handset development cost, shorten time-to-market, and ultimately enhance their competitive edge," Li said.

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