Strategy Analytics: iPad challengers stand a chance

Everybody is aware that Apple has done well in the tablet market. However, since nearly three-quarters of potential buyers in the United Kingdom and United States are open to purchasing non-Apple tablets, Strategy Analytics finds that there is still plenty of opportunity for Apple competitors to take a share of the market.

In their new report, "Tablet Competitive Positioning: Consumer Proposition Differentiators," Strategy Analytics notes that in addition to media consumption, there are numerous basic attributes and connectivity capabilities that are widely demanded by potential tablet buyers. The report identifies eight attributes of consumer tablets that will determine the ability of vendors to meet market needs. However, these features will not form the basis of sustainable competitive advantage.

Martin Bradley, associate director of Strategy Analytics, says that "In addition to media consumption and interactive content there are important potential differentiators, including presentation, tele-presence and content creation. Vendors will need to target the needs of particular market segments to secure market share gains."

Peter King, service director of research firm, adds "Everybody is aware that Apple has done well, but there is every potential for other vendors, such as Samsung and Motorola, to catch the market leader."

The new Strategy Analytics report develops a framework for analyzing the competitive environment and identifies opportunities for vendors to differentiate their products.