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Optoelectronics/Displays??

Newsight exec targets glasses-free 3D tech

Posted: 17 Jun 2011 ?? ?Print Version ?Bookmark and Share

Keywords:glasses-free? 3D? TV displays?

Newsight Japan Ltd's CEO and president, Kiyoto Kanda, is a man with a missionto bring glasses-free 3D to consumers. He is starting his mission with an add-on for Apple Inc.'s iPad and a deal with Chimei Innolux to make big-screen TVs that will enable 3D content.

During the Display Taiwan exhibition in Taipei, Kanda drew in crowds into his booth with demos showing off his company's 3D technology. There, Newsight Japan's president shared his ambitions and plans, as well as some good looking prototypes Newsight is offering customers.

The prototypes included an overlay sheet that will enable glasses-free stereo 3D display on an Apple iPad, iPhone3 or iPhone4. The overlay sheet will be available this July for $25. "Mac fans and content owners are waiting for this solution, and I am discussing with content owners plans to sell 3D content in the iTunes store," Kanda said. The overlay uses parallax barrier technology to deliver two viewing angles on an iPad.

image name

AU Optronics used face tracking on a 15.6-in glasses-free 3D prototype showed at the Display Taiwan exhibition.

Kanda also showed an 18.5in 3D screen using a lenticular lens display on an Android platform.

Big plans for wide-screen TVs
Kiyoto Kanda also demonstrated a 45-in glasses-free 3D prototype. According to Kanda, such a display could cost as much as $200, about double the price of a standard notebook display of the same size. The next big leap ahead is in using a liquid crystal switchable lens which allows a brighter display, he said.

Kiyoto Kanda

Kiyoto Kanda with a 45-in glasses-free 3D prototype.

That's what Newsight aims to develop in partnership with Chimei Innolux. The two companies are focusing on a 65-in glasses-free display. It's not clear just when such displays might be ready for TVs or how much they might cost. "I think there will be a third wave of 3D TVs," Kanda said.

He added, "The first wave used active shutter glasses, now passive glasses are coming and then there will be autostereoscopic TVs."

In a step toward his big-screen TV goal, Kanda demonstrated a 42-in glasses-free 3D TV that used parallax barrier technology to deliver 3D pictures in eight viewing zones.

Newsight has also developed a prototype of an 82-in glasses-free 3D display designed for digital signage. The company demoed the technology privately for Sharp this week and Kanda disclosed that the two companies will partner to create a public demo of the technology in November at the International FPD show in Yokohama. Kanda touted that the technology is the world's largest autostereoscopic 3D display.

According to Kanda, he learned the 3D business from Newsight's founders in Germany. He then set up Newsight's Japan and New York operations with venture capital in 2005 and started exhibiting his technology in 2008. "I visited lots of businesses throughout the world and got to know 3D related technologies, and now I am combining several sources to create my own technology," Kanda said.

- Rick Merritt
??EE Times





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