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Ad-supported content in web-enabled devices to reach 2.4B

Posted: 20 Jun 2011 ?? ?Print Version ?Bookmark and Share

Keywords:ÿweb-enabled? ad-supported content? content discovery?

According to an In-Stat research, web-enabled devices have become a key growth segment for the global consumer electronics industry. The so-called "smart" devices connected to the Internet is believed to create opportunities for advertisers to catch consumer eyeballs while they are actively searching for content or information.�In-Stat estimates the value of this ad-supported content discovery will reach $2.4 billion by 2015.

"When consumers are navigating for content, advertising is not seen as an interruption. In fact, it might help consumers find what they're looking for," said Gerry Kaufhold, research director at In-Stat.?"With the rise of mobile Internet services, the proliferation of smartphones, and the growth of tablet devices, a lot of content discovery engines will work on a mobile device, to find content that ultimately gets delivered to a TV screen. Advertisers will be attracted to content discovery services, which we see as an emerging growth market segment."

The installed base of smart devices will grow at an impressive compound annual growth rate (CAGR) of 46 percent from 2010 through 2015. The annual value of ad-supported content discovery on directly connected TV sets will grow to nearly $ 442 million in North America by 2015. By 2015, In-Stat is expecting that almost 170 million web-enabled devices in Europe will be connected. By the end of 2011, there will be about 30 million web-enabled TV households in Asia-Pacific.

The research, "Global Multiscreen Content Discovery Engines Connect Web-Enabled Devices," shows that there are five regional estimates for the installed base of TVs connected using intermediary devices and in direct router and the market model is developed that extends the installed base into advertising opportunities.

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