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In-Stat: Tablets will overtake e-readers by 2012

Posted: 23 Jun 2011 ?? ?Print Version ?Bookmark and Share

Keywords:shipments? tablet? e-readers? market?

Due to the tablet's growing success and popularity among consumers, many are wondering if e-readers will be able to sustain its marketability.

Although e-readers still offer incomparable reading experience, which appeal to avid readers, a wide range of consumers are looking for multimedia functionality such as web browsing, video capabilities and gaming options. Tablets, such as the Apple iPad, are optimized to deliver this kind of multifunction experience, and therefore, represent a stronger opportunity for suppliers and manufacturers alike.�With the evolving consumer demands, In-Stat is forecasting that tablet shipments will outpace e-reader shipments by the end of this year.

In view of the In-Stat study entitled, "Tablet and e-reader market analysis: E-readers make way for tablets as worldwide shipments off," Stephanie Ethier, senior analyst at In-Stat, said of the two, the tablet market is the stronger and has more sustainable opportunity.

"In fact, e-reader manufacturers will soon begin adding tablet-like devices to their lineups in order to take advantage of the tablet frenzy.�Barnes & Noble already offers the Color Nook, which is often compared to a tablet, and Amazon, the leader in the e-reader space with its Kindle, will likely launch a tablet device later this year in an effort to compete head-to-head with the iPad," Ethier added

However, In-Stat still believes that the global e-reader shipments will still grow to 40 million by 2015. This is fueled by low prices and continued expansion of e-book content.

The study further reported that of the 1,000 U.S. respondents to end-user survey, 38 percent owns a tablet as compared to the 26 percent who owns an e-reader. Also, over 60 percent of future tablet purchasers plan to buy a tablet equipped with both WiFi and 3G connectivity.

Because of this trend, In-Stat also forecasts that the total semiconductor opportunity for tablet and e-reader suppliers will reach $13.8 billion and $1.6 billion, respectively, in 2015. By this year, 15 percent of all tablet shipments will go into business markets.

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