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ABI survey: Netbooks, tablets equally popular

Posted: 24 Jun 2011 ?? ?Print Version ?Bookmark and Share

Keywords:netbooks? media tablets? market? research?

A survey conducted by ABI Research reveals that netbook computers remain as popular among consumers as tablet computers.

By surveying 1,142 consumers in March 2011, the market research firm learned that netbook computers and media tablets enjoy almost the same level of customer interest. About 25 percent of respondents claimed to be either "extremely" or "very" interested in acquiring a netbook, while 27 percent felt the same way about getting a media tablet.

"Nearly half of those surveyed, however, report that they are either 'not very' or 'not at all' interested in purchasing a media tablet. The most common reason for the lack of interest is 'I don't see the need,' selected by 60 percent of this group," said Jeff Orr, mobile devices group director at ABI, in a statement.

The tablet computer is being perceived as suitable for entertainment and the most likely applications for use on the platform are, according to the survey:
82 percent intend to use e-mail
71 percent expect to use a web browser
57 percent plan to watch TV or download movies
56 percent intend to use social networking
55 percent plan to play games
Purchases of netbooks and tablet computers are likely to result in a prolonged PC lifecycle due to a delay in desktop and laptop replacement, ABI said. The firm conducted a similar survey on netbooks in 2009, when interest levels were shown to be higher. Moreover, the netbook use-case appears to be changing, from a focus on productivity applications toward the consumption of entertainment content.

Orr said, "This change is consistent with potential buyers realigning expectations to match modern netbook capabilities."

- Peter Clarke
??EE Times





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