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Asia-Pacific leads set-top box growth

Posted: 15 Jul 2011 ?? ?Print Version ?Bookmark and Share

Keywords:set-top boxes? ASP? STB shipments?

ABI Research has forecasted that the Asia-Pacific region will lead the growth for set-top box shipments for the next five years. According to the market research firm, shipments for the region will approach 50 percent of the set-top boxes sold worldwide in 2013 through 2015.

According to ABI, established market players delivering cable boxes to China, particularly Jiuzhou and Choship, stand to gain in the market share as ASP increase in Asia. Huawei, another service provider in the region, will also be successful in the market, ABI said.

The forecasts are from ABI Research's study titled, "Set-top box market data." The study presents an overview of global STB shipments across seven video platforms: digital cable, digital satellite (pay services and free-to-air), IPTV, digital terrestrial TV (pay services and free-to-air). It also contains detailed data on TV household by platform, annual shipment forecasts for each technology and box type, also segmented by encoding standard.

Practice director Jason Blackwell said, "This trend, in which Asia-Pacific countries see continued strong STB adoption, is driven by the completion of digital transitions in North America and Western Europe, coupled with the digitization of cable systems in China occurring through 2015-2016. Subscriber growth in India is strong, but no clear timeline for digitization is being pursued, which is hampering digital set-top box growth in the subcontinent."

Huawei's other investments
Huawei and Nucleus Connect also have a memorandum of understanding to conduct a joint study of the 10G GPON (Gigabit Passive Optical Network) technology across the Next Gen NBN (Next Generation Nationwide Broadband Network). More about their study.

Video operators around the world strive to offer more channels, as well as high-definition channels. "2011 will be the first full year in which boxes capable of decoding MPEG-4 (H.264 AVC) will exceed legacy boxes capable of decoding only MPEG-2," explained senior analyst Sam Rosen. "MPEG-4 is required to deliver high definition video, and can help fit more digital standard definition channels into the same bandwidth compared to the MPEG-2 standard," he added.

In the global market, cable services remain the most popular pay-TV platform although they continue to lose market share, primarily to Telco TV (IPTV) platforms, with Satellite (DBS) and Terrestrial (DTT) platforms gaining customers but maintaining their market shares.

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