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Global handset shipment posts 13% QoQ growth

Posted: 05 Aug 2011 ?? ?Print Version ?Bookmark and Share

Keywords:handset shipment? market share? smartphone?

Global handset shipments logged a 13 percent QoQ growth this year to 361 million units from the 320 million in 2010, amid multiple debt crises, post-Chinese holiday season slowdown, uncertain global economic conditions, mild inventory corrections among some brands and unstable supplies of some key parts such as camera modules. Global smartphone volumes reached 110 million units while feature and basic phones accounted for the rest.

Nokia shipped 88.5 million handsets worldwide in 2Q11, down 20 percent annually. Nokia's global handset market share shrunk to 25 percent, dropping to its lowest level since 1999. An unexciting touchphone portfolio, inventory corrections in Asia and Western Europe, decreasing demand for the Symbian platform and limited presence in the U.S. market continue to erode Nokia's near-term performance.

Global handset shipments

Samsung shipped 74 million handsets worldwide during 2Q11, rising 16 percent from 63.8 million last year. Samsung's global handset market share stood at 20 percent in the quarterjust four points behind Nokia, the closest Samsung has ever beenbut remains around the same level it was last year and the year before. Samsung has been growing strong in the smartphone subcategory but it is facing fierce competition in the feature and basic phone subcategory from Chinese rivals such as ZTE, Huawei and TCL-Alcatel.

LG shipped a disappointing 24.8 million handsets worldwide in 2Q11, as volumes fell 19 percent from a year earlier. Like Samsung, LG's smartphone growth has been robust but its performance in feature and basic phones has been lagging due to intense competition. LG is starting to make a push into 3D phones with new models such as the Thrill 4G that despite being relatively niche, should help the vendor to differentiate its high-end product portfolio in developed markets.

Apple shipped a record 20.3 million handsets worldwide in 2Q11, more than doubling from 8.4 million units from the same period last yearposting the highest growth in volume shipped that nearly surpassed LG for third position. Apple captured six percent global handset share and it is just over one point behind LG, the closest Apple has ever been. Apple continued to be a major presence in North America and Western Europe while simultaneously expanding its distribution across Asia, particularly China.

ZTE, headquartered in China, shipped 18 million handsets worldwide during 2Q11. Its global handset market share reached five percent. Key regions for ZTE included Asia, Africa and Latin America. It has a healthy presence in basic 2G phones and the company has recently been starting to see a spike in demand for its keenly priced 3G Android models.

Handset shipment growth

Shipment growth by vendor

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