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Distribution platforms push video transcoding market

Posted: 10 Aug 2011 ?? ?Print Version ?Bookmark and Share

Keywords:multiscreen? multiformat? transcoding? video content?

According to In-Stat, the global revenue for multiformat transcoders will exceed $460 million in 2015. Devices that can convert content in one format and output content in video formats used for distribution are becoming more and more essential due to the growing volume of accessible video content via mobile networks and the Internet. Video delivery will continually adapt to the bandwidth available on the network, decoding capability of the receiver, and resolution and screen size of the receiving device.

"The industry is at the start of multiscreen delivery and TV Everywhere. Content providers expect in a few years that as much as 75 percent of their content will be available via new distribution platforms," stated Michelle Abraham, research director at In-Stat. "Multiscreen delivery, either directly on the part of content providers, or via pay-TV service providers is driving a lot of the market for multiformat transcoders. In-Stat expects this to remain the case for the next several years. We define multiscreen as delivering content files or streams to displays of various sizes and resolutions, not just to the TV and the PC."

In-Stat's research titled "Worldwide Multiformat Transcoders: Driven by Digital Media Delivery" found that multiscreen services from content providers are primarily being launched in the Americas and EMEA.�The expectations for TV Everywhere have also brought new vendors to the market in 2011 such as Arris, Imagine Communications and Thomson Video Networks. In 2010, the file multiformat transcoding market grew by 72 percent due to the growth in multiscreen services from content providers.

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