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TV set shipments see 2.2% CAGR

Posted: 12 Aug 2011 ?? ?Print Version ?Bookmark and Share

Keywords:emerging market? TV shipment? LED-LCD?

According to the recent IMS Research report titled "Television Shipment Database and Forecast", the TV set marketthat includes LED-LCDs, 3DTVs and Connected TVsis foreseen to grow in developing regions in the next five years while the rest of the world will see TV shipments decline or even out.

The forecast indicates that TV set shipments will increase in Latin America, Eastern Europe, MEA and most of Asia Pacific, with CAGR of 2.2 percent. However, in Japan and Western Europe, TV shipments are expected to decline as the North American TV market will stabilize through 2015.

"The TV set market in developing regions still has room to grow. TV household penetration will increase, as well as the number of TVs per household. CRTs are being replaced with flat panel TVs and economic growth facilitates the adoption of new technologies," said Veronica Thayer, lead researcher, IMS Research. "The situation in developed regions is completely different. They are saturated markets where most of the countries have completed their digital transitions and consumers have already replaced their CRTs and purchased HDTVs. New features such as 3D and connectivity will drive sales but they won't motivate consumers to replace a flat panel TV purchased three years ago."

TV shipments

Recent updates also show rising demand for LED-backlit LCD TVs worldwide that reached about 20 percent of the total LCD TVs shipped last year. IMS Research expects that this technology will become cheaper and the price gap between CCFL backlight and LED backlight televisions will close in the next five years, resulting in LED-LCD TVs dominating the market by 2015. 3DTVs and Connected TVs will start gaining more presence in the television market, with TV manufacturers adding these features in many upcoming models. IMS Research also forecasted that by 2015, nearly 50 percent of the TV sets shipped worldwide will have 3D capabilities and more than 60 percent will connect to the Internet.

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