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Pure Storage gets $30M funding, releases flagship product

Posted: 25 Aug 2011 ?? ?Print Version ?Bookmark and Share

Keywords:enterprise storage? all-flash technology? data storage market?

Enterprise storage company Pure Storage Inc. has announced that it has received $30 million worth of funding from Series C financing for its all-flash enterprise array technology. The company plans to use the fund to accelerate engineering, operations and go-to-market activities.

Samsung Venture Investment Corp. closed the funding round, which was led by Redpoint Ventures, Graylock Partners, Sutter Hill Ventures and angel investors. Samsung Venture joined the investment funding as part of a broader strategic partnership with Pure Storage.

"There is a transformation underway in the data storage market, and Pure Storage's approach to enabling flash for mainstream data storage is helping to point the way," said Jim Elliott, vice president of memory marketing and product planning for Samsung Semiconductor, Inc. "Our companies share a common vision: to 'green' the data center through solid state technology that will be radically faster, yet consume a fraction of the power and space required today."

In the typical data center, performance demands are overwhelming the capabilities of traditional disk storage. Founded in 2009, Pure Storage claims it has developed an approach to making flash memory far easier to adopt in the enterprise.

"Pure Storage stood out from the pack because of its unique value proposition for the enterprise," said Satish Dharmaraj, general partner at Redpoint Ventures. "With a strong and experienced leadership team, a game-changing technology and some of the brightest minds in both flash memory and storage, we believe that Pure Storage is going to be a major disruptor and we're thrilled to be part of the team."

Along with its announcement of its new funding, Pure Storage has also unveiled its flagship product, the FlashArray FA-300 series, which claims to be the first all-flash enterprise storage array.

When compared to traditional disk storage, the FlashArray is more than 10x faster and is 10x more space and power efficient, at a lower per gigabyte price than disk-centric arrays, including performance disk, flash retrofits and flash/disk hybrids, the company said.

In addition to driving down cost, the Pure Storage FlashArray is plug-compatible with existing virtualization, database and cloud-oriented infrastructures, and it delivers the mission-critical reliability of a true enterprise array.

"As we boldly enter the marketplace, we are well-positioned to have a profoundly transformative impact on the evolution of the data storage industry," said Scott Dietzen, CEO of Pure Storage. "We are encouraged by the renewed commitments of our backers and our angel investors, whose visionary direction and support have been a driving force behind the successful development of our technology, vision and leadership to this critical point. There are great things ahead for Pure Storage and we look forward to working with our investment partners to continue to build a successful venture. Customers are currently spending about $20 billion per year on performance disk storage. They ought to be getting more for their money. By breaking the cost barrier to mainstream data center adoption of flash, we are serving the market's interests far more effectively than disk-centric alternatives are capable of doing," Dietzen concluded.

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