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Google+ enjoys increased popularity in Asia-Pacific

Posted: 07 Sep 2011 ?? ?Print Version ?Bookmark and Share

Keywords:Google+? Asia-Pacific market? search engine?

According to Experian Hitwise, Singapore ranked the highest in terms of number of visits to Google+. India came in second, while Hong Kong ranked the lowest trailing behind Australia and New Zealand. The data has been analyzed since the launch of the platform in the week ending July 16, 2011.

In a comparison of share of visits by country in the Social Networking and Forums category, Google+ in Singapore has enjoyed a continued rate of adoption, ranking 6th with a visit share of 1.2 percent at its peak for the most recent week ending 27 August. It is the only country that sustained continued growth in visits after the beta launch. The local popularity of Google+ has been driven by the dominance of Google in Singapore, with over 34.48 percent of upstream traffic to Google+ originating from the Google Singapore search engine.

In Hong Kong, the adoption of Google+ seems to be much slower than in other countries, ranking 90th with a share of 0.074 percent in the same categories. Hong Kong's lower rate of adoption is attributed to the more established presence and use of local social networking sites. While Hong Kong Internet users are heavy users of social networks with the highest share of visits to the Social Networking and Forums category, almost 60 percent of visits are to platforms like Facebook and YouTube, while 40 percent of the visits are to local Chinese forums and social media including Discuss, Uwants and Sina Weibo.

Google share visits

Google+ share of visits in Social Networking and Forums category in key Asia-Pacific countries over eight rolling weeks ending 27 August 2011
Source: Experian Hitwise

Data from other key Asia-Pacific markets shows that Google+ in New Zealand and Australia peaked at 58th and 84th, respectively, in the Social Networking and Forums category during the launch. Google+ also performed strongly in India achieving 14th place at its peak. This could be attributed to the rapid growth of India's mobile and Internet community, its growing economy and the increasing popularity of social media.

Despite minimal impact seen on Facebook visits so far after the launch in all markets except Hong Kong, Google+ sees key reliance on other Google properties such as Google Search, YouTube and Gmail to direct and refer visitors to the new social platform.

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