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Regional research program targets APAC telecom market

Posted: 07 Sep 2011 ?? ?Print Version ?Bookmark and Share

Keywords:Asia-Pacific region? telecommunications market? Asian market?

The Asia-Pacific region has a dynamic telecom market that features innovative approaches to improving and driving growth. The region is diverse in its approach to technology choices, service design, pricing and bundling, and the development of new applications for media and payment services in emerging and developed markets. The Asia-Pacific regional research program from Analysys Mason Group Ltd will provide an in-depth analysis of the opportunities and threats in the Asia-Pacific telecommunications market.

With regional offices in India and Singapore, the program will explore areas such as spectrum, M2M, wireless network technologies, next-generation access, and mobile broadband and applications.

"The Asia-Pacific region presents a diverse set of market conditions, competitive environments and consumer preferences, creating significant challenges for market players," stated Alexandra Rehak, lead analyst for the program, Analysys Mason. "The emerging Asian markets of China, India and SEA are adding more telecoms services subscribers each year than any other market in the world, but service providers face significant challenges in keeping up with demand while still managing to maintain ARPU and churn at acceptable levels. More-mature markets such as Japan, Singapore and South Korea continue to be leaders in cutting-edge consumer services delivered via high-speed mobile and fixed broadband networks."

The new Asia-Pacific regional research program analyzes and forecasts how key service and technology trends will play out in the region. It also identifies examples of telecoms business best practice within the region, as well as those from other parts of the world, that are most relevant in the Asian telecoms environment. "The goal is to enable clients to make the most of opportunities in emerging and developed Asian telecoms markets," added Rehak.

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