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Plessey opens China office

Posted: 09 Sep 2011 ?? ?Print Version ?Bookmark and Share

Keywords:Chinese market? Asia Pacific region? sensor technology?

Plessey Semiconductors Ltd has set up a new office in Shenzhen, China. Located in Futian, which is considered the heart of the city's Central Business District, the expansion is in tune with the company's plan of developing its customer base in the country in response to the increasing demand for its products and solutions.

"A third of our sales are already into the Asia Pacific region," said Derek Rye, Plessey's marketing director. "Our innovative products and manufacturing expertise are in great demand in China and this new office will enable us to properly support and grow this market. Our local presence in the Chinese high tech heartland also enables us to explore possible joint ventures with companies who want to tap into Plessey's long history of innovation." Two Chinese distributors, Chieftech and AMOD, will support Plessey's operations.

Eden Ho, Plessey's regional sales manager for China, added that "The Chinese market is continuing to experience considerable growth and Plessey is particularly well placed with its product portfolio to meet this demand. Our range of sensors enables products to be smarter and more efficient. This new office will provide a dynamic, regional hub for our activities not only in China but also in Taiwan, Korea and Japan."

On a side note, one of the company's latest innovations is the Electric Potential Integrated Circuit (EPIC) sensor, which explores a new area of sensor technology that measures changes in an electric field similar to a magnetometer detecting changes in a magnetic field.

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