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New pricing gives non-iPad tablets a fighting chance

Posted: 26 Sep 2011 ?? ?Print Version ?Bookmark and Share

Keywords:price? tablet PCs? consumer perception surveys?

According to the recent SocialNuggets Tablet Index, HP TouchPad's new low price has placed the product on the second spot based on consumers' intent to purchase. The device was warmly received despite the company's announcement to discontinue the tablet. The Asus Eee Pad Transformer, with its $399 price point, sold out this month and had the highest net perception for tablet pricing.

What do we learn from this? The ideal price for a tablet is between $99 and $399except for Apple who commands a premium price for its iPad2based on social media conversations. Other tablets such as the Blackberry Playbook, which is $499, obtained a negative perception on its pricing, leaving consumers feeling that it should be less expensive.

In terms of share of voice leader, Samsung continues to take the lead among Android tablets. The HP TouchPad came in third on the index due to its low price point and feature set, while the iPad2 continues to lead the race for tablets.

"This month, we saw the HP TouchPad conversations play out in social media. This presented a great opportunity for marketers to learn more about the ideal price points and marketing strategies that might work better with their consumers," stated R. Paul Singh, CEO of SocialNuggets.

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