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Analyst: New iPad will cost more

Posted: 29 Sep 2011 ?? ?Print Version ?Bookmark and Share

Keywords:screen resolution? backlight? processor?

According to SmartMobix, a research arm of TrendForce Corp., the forthcoming iPad will have a 10 percent higher price tag than iPad/iPad2. That is if mass production cannot offset the cost increase due to the performance enhancement and the prospective panel, backlight module and battery parts.

Industry analysts have predicted that Apple will most likely make an exception and launch two iPad models this year to remain ahead of Android and dominate the tablet market. However, based on Apple's past product cycles and the information gathered from component supply chains, the chance that Apple launches the next-generation iPad at the end of the year remains slim.

The research divisions of TrendForce added that upstream component suppliers have been stocking up their materials, a sign the new iPad is on the horizon and will most likely be launched in 2012. Interestingly, considering the state of component supply, the new iPad is not designed to replace iPad2 but to target consumers in the high-end market with specific needs.

iPad's resolution

The new iPad's resolution does not reach 300ppi but still outperforms all the other tablets in terms of display quality.

With regard to the new iPad's screen, it is almost certain that the resolution will be doubled to 2048 x 1536 while remaining compatible with its software, said SmartMobix. There will only be 264ppi due to the screen size (9.7in) of the new iPad, falling short of Apple's Retina Display standard of 300ppi. However, since the viewing distance of the iPad is farther than the iPhone, the user is unable to distinguish iPad's individual pixels at a normal viewing distance. In other words, 264ppi is a reasonable resolution for the new iPad. With a resolution of 2048 x 1536, four pixels will be used to simulate one pixel of a lower resolution, which is the same method Apple used when it upgraded iPhone 4's resolution to Retina Display. TrendForce's research indicates that iOS 5 is compatible with 2048 x 1536 resolution, which means that app developers will have to write applications that support four different kinds of resolutions in the future.

screen display resolution

Left: screen display in the original resolution; middle: screen display in a higher resolution (four pixels is used to simulate one pixel to avoid distortion); Right: screen display enhanced by software designed for high-resolution display to make the words and pictures sharp and crisp.

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