WPC pushes wireless charging for cars

The Wireless Power Consortium (WPC) is targeting to enable Qi in automobiles with the launch of its Automotive Application Group.

Qi, a global standard for wireless charging, allows devices to be charged just by placing them on any Qi charging surface without connecting cords or wires. WPC said Qi offers simplicity, convenience and flexibility by ensuring wireless charging interoperability between any Qi-enabled device and any Qi charger, regardless of manufacturer or brand.

"With mobile phone manufacturers now beginning to include integrated wireless charging capabilities in their devices, I think there's a real market developing for wireless charging in automobiles," said Luc Jansseune, chair of WPC Automotive Application Group. "People want this and I believe we'll see accelerating adoption in the automotive industry, first for after-market applications, then full integration into cars and trucks."

Some Chinese automobile manufacturers have displayed cars featuring the Qi universal wireless charging standard. Qi charging surfaces were integrated in center consoles, armrests and on the dashboards of the cars.

"Consumers are fed up with cords and just like we saw with Bluetooth, once devices include a compatible technology standard that makes people's lives easier, they want to use it wherever they go: in their cars, homes, offices and when travelling. With overwhelming industry backing, we're going to continue to see momentum for Qi in everything from cars, to furniture, to consumer electronics and appliances," said Menno Treffers, WPC chair.

The Qi standard was finalized in 2010 and is backed by more than 90 companies such as Energizer, Verizon, Motorola, Samsung, Sanyo, LG, Panasonic, HTC, Sony-Ericsson, Nokia and Philips.